Essential words ① Copyright /ˈkɑːpiraɪt/: Bản quyền if a person or an organization holds the copyright on a piece of writing, music, etc., they are the only people who have the legal right to publish, broadcast, perform it, etc., and other people must ask their permission to use it or any part of it (ɪf ə ˈpɜrsən ɔr ən ˌɔrgənəˈzeɪʃən hoʊldz ðə ˈkɑpiˌraɪt ɑn ə pis ʌv ˈraɪtɪŋ, ˈmjuzɪk, ˌɛtˈsɛtərə., ðeɪ ɑr ði ˈoʊnli ˈpipəl hu hæv ðə ˈligəl raɪt tu ˈpʌblɪʃ, ˈbrɔdˌkæst, pərˈfɔrm ɪt, ˌɛtˈsɛtərə., ænd ˈʌðər ˈpipəl mʌst æsk ðɛr pərˈmɪʃən tu juz ɪt ɔr ˈɛni pɑrt ʌv ɪt) Ex: The songs remain in copyright. (ðə sɔŋz rɪˈmeɪn ɪn ˈkɑpiˌraɪt). ② Cost /kɔːst/: Chi phí the amount of money that you need in order to buy, make or do something (ði əˈmaʊnt ʌv ˈmʌni ðæt ju nid ɪn ˈɔrdər tu baɪ, meɪk ɔr du ˈsʌmθɪŋ) Ex: The plan had to be abandoned on grounds of cost. (ðə plæn hæd tu bi əˈbændənd ɑn graʊndz ʌv kɑst). ③ Coverage /ˈkʌvərɪdʒ/: Mức độ phủ rộng (bao phủ) (kênh phân phối) the amount of something that something provides; the extent to which something covers an area or a group of people (ði əˈmaʊnt ʌv ˈsʌmθɪŋ ðæt ˈsʌmθɪŋ prəˈvaɪdz; ði ɪkˈstɛnt tu wɪʧ ˈsʌmθɪŋ ˈkʌvərz ən ˈɛriə ɔr ə grup ʌv ˈpipəl) Ex: The service has a coverage of 90 per cent of the UK population. (ðə ˈsɜrvəs hæz ə ˈkʌvərəʤ ʌv 90 pɜr sɛnt ʌv ðə ju-keɪ ˌpɑpjəˈleɪʃən). ④ Cross elasticity /krɔːs/ /ˌiːlæˈstɪsəti/: Co giãn (của cầu) chéo (với sản phẩm thay thế hay bổ sung) Cross /krɔːs/ (v) (n) Chéo nhau to go across from one side of something to the other (tu goʊ əˈkrɔs frʌm wʌn saɪd ʌv ˈsʌmθɪŋ tu ði ˈʌðər) Ex: Look both ways before you cross over (= cross the road). (lʊk boʊθ weɪz bɪˈfɔr ju krɔs ˈoʊvər (= krɔs ðə roʊd)). Elasticity /ˌiːlæˈstɪsəti/ (v) Chéo nhau the quality that something has of being able to stretch and return to its original size and shape (= of being elastic) (ðə ˈkwɑləti ðæt ˈsʌmθɪŋ hæz ʌv ˈbiɪŋ ˈeɪbəl tu strɛʧ ænd rɪˈtɜrn tu ɪts əˈrɪʤənəl saɪz ænd ʃeɪp (= ʌv ˈbiɪŋ ɪˈlæstɪk)) Ex: As you get older, the skin loses its natural elasticity. (æz ju gɛt ˈoʊldər, ðə skɪn ˈluzəz ɪts ˈnæʧərəl ˌiˌlæˈstɪsəti). ⑤ Culture /ˈkʌltʃər/ (n) Văn hóa the customs and beliefs, art, way of life and social organization of a particular country or group (ðə ˈkʌstəmz ænd bɪˈlifs, ɑrt, weɪ ʌv laɪf ænd ˈsoʊʃəl ˌɔrgənəˈzeɪʃən ʌv ə pərˈtɪkjələr ˈkʌntri ɔr grup) Ex: Cooking is a hugely important part of French culture. (ˈkʊkɪŋ ɪz ə ˈhjuʤli ɪmˈpɔrtənt pɑrt ʌv frɛnʧ ˈkʌlʧər). ⑥ Customer /ˈkʌstəmər/: Khách hàng a person or an organization that buys goods or services from a shop or business (ə ˈpɜrsən ɔr ən ˌɔrgənəˈzeɪʃən ðæt baɪz gʊdz ɔr ˈsɜrvəsəz frʌm ə ʃɑp ɔr ˈbɪznəs) Ex: Marketing strategies to target potential customers (ˈmɑrkətɪŋ ˈstrætəʤiz tu ˈtɑrgət pəˈtɛnʃəl ˈkʌstəmərz). ⑦ Customer-segment pricing /ˈkʌstəmər/ /ˈseɡmənt/ /ˈpraɪsɪŋ/: Định giá theo phân khúc khách hàng Segment /ˈseɡmənt/ (n) Phân khúc a part of something that is separate from the other parts or can be considered separately (ə pɑrt ʌv ˈsʌmθɪŋ ðæt ɪz ˈsɛprət frʌm ði ˈʌðər pɑrts ɔr kæn bi kənˈsɪdərd ˈsɛpərətli) Ex: Each of these products is aimed at a specific market segment. (iʧ ʌv ðiz ˈprɑdəkts ɪz eɪmd æt ə spəˈsɪfɪk ˈmɑrkət ˈsɛgmənt). Theo LTTK Education tổng hợp
