Essential words ① Captive-product pricing /ˈkæptɪv/ /ˈprɑːdʌkt/ /ˈpraɪsɪŋ/: Định giá sản phẩm bắt buộc Captive /ˈkæptɪv/ (adj) (only before noun): cố định not free to leave a particular place or to choose what you want to do (nɑt fri tu liv ə pərˈtɪkjələr pleɪs ɔr tu ʧuz wʌt ju wɑnt tu du) Ex: A salesman loves to have a captive audience(= listening because they have no choice). (ə ˈseɪlzmən lʌvz tu hæv ə ˈkæptɪv ˈɑdiəns(= ˈlɪsənɪŋ bɪˈkɔz ðeɪ hæv noʊ ʧɔɪs)). ② Cash discount /kæʃ/ /ˈdɪskaʊnt/: Sự giảm giá nếu trả bằng tiền mặt Cash /kæʃ/ (n): tiền mặt money in the form of coins or notes (ˈmʌni ɪn ðə fɔrm ʌv kɔɪnz ɔr noʊts) Ex: Customers are offered a 10% discount if they pay cash. (ˈkʌstəmərz ɑr ˈɔfərd eɪ 10% dɪˈskaʊnt ɪf ðeɪ peɪ kæʃ). Discount /ˈdɪskaʊnt/ (n): sự chiết khấu (do mua số lượng nhiều hoặc trả tiền ngay), sự bớt giá tiền an amount of money that is taken off the usual cost of something (ən əˈmaʊnt ʌv ˈmʌni ðæt ɪz ˈteɪkən ɔf ðə ˈjuʒəwəl kɑst ʌv ˈsʌmθɪŋ) Ex: They were selling everything at a discount (= at reduced prices). (ðeɪ wɜr ˈsɛlɪŋ ˈɛvriˌθɪŋ æt ə dɪˈskaʊnt (= æt rəˈdust ˈpraɪsəz)). ③ Cash rebate /brænd/ /ˈprefrəns/: Phiếu giảm giá Rebate /ˈriːbeɪt/ (n): Việc hạ giá, việc giảm bớt (số tiền trả) an amount of money that is taken away from the cost of something, before you pay for it (ən əˈmaʊnt ʌv ˈmʌni ðæt ɪz ˈteɪkən əˈweɪ frʌm ðə kɑst ʌv ˈsʌmθɪŋ, bɪˈfɔr ju peɪ fɔr ɪt) Ex: The maximum cash rebate available is about $4 800. (ðə ˈmæksəməm kæʃ ˈriˌbeɪt əˈveɪləbəl ɪz əˈbaʊt $4 800). ④ Channel level /ˈtʃænl/ /ˈlevl/: Cấp kênh bán hàng Channel /ˈtʃænl/ (n) Kênh bán hàng (making available) a way of making a product, information, etc. available ((ˈmeɪkɪŋ əˈveɪləbəl) ə weɪ ʌv ˈmeɪkɪŋ ə ˈprɑdəkt, ˌɪnfərˈmeɪʃən, ˌɛtˈsɛtərə. əˈveɪləbəl) Ex: The insurer sells its products through a variety of distribution channels, including banks. (ði ɪnˈʃʊrər sɛlz ɪts ˈprɑdəkts θru ə vəˈraɪəti ʌv ˌdɪstrəˈbjuʃən ˈʧænəlz, ɪnˈkludɪŋ bæŋks). Level /ˈlevl/ (n) cấp độ a particular standard or quality/ a position or rank in a scale of size or importance (ə pərˈtɪkjələr ˈstændərd ɔr ˈkwɑləti/ ə pəˈzɪʃən ɔr ræŋk ɪn ə skeɪl ʌv saɪz ɔr ɪmˈpɔrtəns) Ex: The participants had different levels of education. (ðə pɑrˈtɪsəpənts hæd ˈdɪfərənt ˈlɛvəlz ʌv ˌɛʤəˈkeɪʃən). ⑤ Channel management /ˈtʃænl/ /ˈmænɪdʒmənt/ (n) Quản lý kênh phân phối Management /ˈmænɪdʒmənt/ (n) sự quản lý the activity of running and controlling a business or similar organization (ði ækˈtɪvəti ʌv ˈrʌnɪŋ ænd kənˈtroʊlɪŋ ə ˈbɪznəs ɔr ˈsɪmələr ˌɔrgənəˈzeɪʃən) Ex: A career in management. (ə kəˈrɪr ɪn ˈmænəʤmənt). ⑥ Communication channel /kəˌmjuːnɪˈkeɪʃn/ /ˈtʃænl/: Kênh truyền thông Communication /kəˌmjuːnɪˈkeɪʃn/ (n) sự quản lý the activity or process of expressing ideas and feelings or of giving people information/ methods of sending information, especially phones, radio, computers, etc. or roads and railways (ði ækˈtɪvəti ɔr ˈprɑˌsɛs ʌv ɪkˈsprɛsɪŋ aɪˈdiəz ænd ˈfilɪŋz ɔr ʌv ˈgɪvɪŋ ˈpipəl ˌɪnfərˈmeɪʃən/ ˈmɛθədz ʌv ˈsɛndɪŋ ˌɪnfərˈmeɪʃən, əˈspɛʃli foʊnz, ˈreɪdiˌoʊ, kəmˈpjutərz, ˌɛtˈsɛtərə. ɔr roʊdz ænd ˈreɪlˌweɪz) Ex: The new airport will improve communications between the islands. (ðə nu ˈɛrˌpɔrt wɪl ɪmˈpruv kəmˌjunəˈkeɪʃənz bɪˈtwin ði ˈaɪləndz). ⑦ Consumer /kənˈsuːmər/: Người tiêu dùng a person who buys goods or uses services (ə ˈpɜrsən hu baɪz gʊdz ɔr ˈjusəz ˈsɜrvəsəz) Ex: We need to educate consumers about this technology. (wi nid tu ˈɛʤəˌkeɪt kənˈsumərz əˈbaʊt ðɪs tɛkˈnɑləʤi). Theo LTTK Education tổng hợp
